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Martin Firrell
Selected Works
2007-2025
Self Portrait (on Fire Island),
2021
Martin Firrell
British, born 1963
Martin Firrell is a British contemporary artist well known for his public artworks on billboards around the world. In common with many other prominent contemporary artists, Firrell worked in advertising before becoming an artist. He uses posters and billboards to campaign for greater social equality. His bold and simple texts promote the women’s movement, feminism and gender equality; LGBT+ equality, and human rights. The artist's aim is 'to make the world more humane'. Firrell's billboards often resemble advertising because he hijacks advertising's techniques to achieve artistic-activist ends. This co-opting of commercial techniques and his wholesale colonisation of advertising’s oldest and boldest medium - the billboard - makes Firrell one of the most apposite and significant artists of the 21st Century. ~ Dr Robert Shelton.


view wikipedia entry

selected by Grace Onyango-Bell
Head of Studio


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Woman=Man, Stockholm Sweden
2025
Digital posters
1080 x 1920px, RGB colour jpeg as B&W
Finland, Ireland, Netherlands, Poland, Sweden, UK, March 2025

Woman=Man
marked International Women's Day 2025 across Europe.

International Women's Day calls for equality regardless of gender. Put simply, it calls for a world where woman=man.


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Kobieta=Mężczyzna / Woman=Man, Warsaw Poland
2025
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Vrouw=Man / Woman=Man, Amsterdam Netherlands
2025
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Woman=Man, Stockholm Sweden
2025
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Trans, London UK
2024
Digital billboards and posters
From the series
All Varieties

Dimensions, various
UK-wide, June to July 2024

All Varieties
is a series of 16 billboard artworks celebrating the labels that help people express their individuality and define their place in the world.

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They/Them
2024
The Oxford English Dictionary advises using ‘they’ for 'a person whose sense of personal identity does not correspond to conventional sex and gender distinctions, and who has typically asked to be referred to as 'they' (rather than 'he' or 'she')’.

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Romantic Heroes Kissing
2024
Romantic Heroes Kissing
extracts the male partner from two 1950s illustrations of couples kissing and places them in a loving same-sex embrace.

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Novērtē Taisnīguma Skaistumu Vairāk Par Visu / Prize the Beauty of Justice Above all Else, Riga Latvia
2023
Digital billboards and posters
From the series
4 Tenets for Europe

Dimensions, various
Denmark, Finland, France, Ireland, Latvia, Netherlands, Norway, Poland, Spain, Sweden, UK, 15 September 2023

4 Tenets for Europe
appeared on billboards simultaneously across 11 European nations in 9 languages on 15th September 2023 to mark the United Nations International Day of Democracy.

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Appréciez avant tout la beauté de la justice / Prize the Beauty of Justice Above all Else, Aix-en-Provence France
2023
According to the artist, Justice in the sense of 'fairness' is the one and only unerringly beautiful aspect of human experience; both the root and the fruit of democracy.

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Paraugies Dzīvei Acīs Un Piedod Tai / Look at Life Squarely and Forgive It for What It Is, Riga Latvia
2023
Look at Life Squarely and Forgive It for What It Is
paraphrases the modernist novelist Virginia Woolf (1882-1941).

The artist shares Woolf's view that life is something to be lived up to, seen for what it is without illusions, and forgiven for all its faults.


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Désobéissez à toute règle cruelle ou injuste / Disobey Any Cruel or Unjust Rule, Paris France
2023
Disobedience - especially mass civil disobedience - can provide vital protections for any society subject to inept or wicked government and/or unethical law-making.

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Embrace Lesbianism, Reject Male Supremacy, Overthrow the Social Order, Renounce the Monster Male, London UK
2017
Six digital billboards
From
Remember 1967

1600 x 400px RGB jpeg as b&w
UK, June 2017

To mark the 50th anniversary of the UK's 1967 Sexual Offences Act, which partially decriminalised homosexuality in England and Wales,
Remember 1967
re-states demands made by feminists and gay liberationists in the '60s that still warrant attention fifty years on.

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Embrace Lesbianism and Overthrow the Social Order
2017
Digital billboards
From
Remember 1967

864 x 432px RGB jpeg as b&w
UK-wide, June to July 2017

Radical Lesbian feminists of the '60s and '70s suggested the only way for a woman to escape male control was to embrace lesbianism as a political rather than a personal act. In doing so, she would free herself from male influence entirely, and from the structures that automatically placed men at the top of the social hierarchy.

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Overturn the Ideology of Hetero Male Supremacy
2017
Overturn the Ideology
restates a demand originally made by gay activists in the '60s, challenging the status of both heterosexuality and maleness as societal gold standards.

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Think, St Paul's Cathedral, London UK
2008
Digital projections to the South Dome, St Paul's Cathedral
From
The Question Mark Inside

8-15 November 2008

The Question Mark Inside
asked theologians, scientists, artists, atheists, and the general public, 'What makes your life meaningful?' Wildly diverse answers, from the domestic to the sexual to the sublime, were projected onto the Dome, West Front and Whispering Gallery to mark the 300th anniversary of St Paul's Cathedral.

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Sun (Arabic), St Paul's Cathedral
2008
The inclusion of Arabic text was intended to be political and conciliatory at a time of armed conflict in the Middle East.

The Arabic script for sun evokes humanity's shared fortune - we all live under, and depend on, the same sun regardless of differences in language, culture or belief.

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I Don't Understand Why There Is War, Whispering Gallery, St Paul's Cathedral
2008
All too often, individual lives are shaped by events beyond the control of ordinary people. This text, contributed by a member of the public, eloquently expresses feelings of powerlessness and perpexity.

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Comprendre quelque chose pleinement, c'est pouvoir n'en rien dire / To Understand a Thing Fully Is To Be Able To Say Nothing About It, Marseille France
2010
Fly-poster
Black ink on standard fly-poster stock
594 x 420mm
Marseille France, December 2010 to February 2011

Commissioned to mark the centenary of the birth of master typographer Roger Excoffon in Marseille (1910 - 1983).

Excoffon's
Antique Olive
is used to reflect on the nature of expertise; what happens when understanding exceeds the expressive capabilities of language? Is the only reasonable response silence?



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Protest Is Liberty's Ally, London UK
2019
Digital billboards
From the series
Union City

Dimensions, various
UK-wide, July to August 2019

Vibrantly expressed dissent can be regarded as a measure of a society's health.

When protests are crushed or disallowed, everyone knows a society is in trouble.

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Socialism Is A Moral Idea (with Clare Short)
2019
From a conversation between the artist and Clare Short, Secretary of State for International Development, 1997-2003.

According to Clare Short, it is a mistake to link the moral content of socialism to any one system of social or economic organisation.

Quoting the former Russian President Gorbachev, she says: 'Peasants have always taken tomatoes to market' meaning markets are not all evil but distorted power and great inequality are.

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Power Is Always Temporary, Royal Opera House, Covent Garden
2007
Digital projection
From
Six Women

Mp4 video B&W, no sound
Duration 03:04
Royal Opera House, Covent Garden, July 2007


Power Is Always Temporary
explores the experiences of passion, sexual desire, jealousy, infidelity and violence in the lives of Ivy, Jeanne, Mary, Leonie, Rita and Isabelle, six women aged between 60 and 84.

Discussing their life experiences revealed truths pertinent to the themes of
Tosca,
particularly the misuse of power and men's sexual impulses to control women.

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You Can't Shower Because They'll Find You Nude
2007
Women and children are particularly at risk in any military conflict.
You Can't Shower Because They'll Find You Nude
describes the disruption of domestic life experienced by one woman in a military coup in Latin America.

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Blau Trägt All Die Sehnsucht, Zu Der Ein Mensch Fähig ist, in sich / Blue Contains All the Longing a Human Being Is Capable Of, Zürich Switzerland
2020
Digital posters
From
Die Chromatika / The Chromatika

1080 x 1920px RGB jpeg as B&W
Basel & Zürich, Switzerland, September 2020

A new psychological theory of colour created by the artist in response to Goethe's
Zur Farbenlehre/Theory of Colours
and Rudolf Steiner's writings on colour.

Rudolf Steiner observed that blue gives the impression of retreating away from us and this makes us want to move towards it, to follow it, to reach out for it.

According to the artist, The perfect blue would be a perfect expression of longing; it would contain all the longing a human being could ever feel.

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Schwarz Ist Die Schwerkraft, Die Diese Strahlende Welt Zusammenhält / Black Is the Gravity that Tethers the Luminous World, Zürich Switzerland
2021

"Without black/gravity/ darkness, there would be nothing to anchor our light-filled, coloured world."

In black's absence, what would prevent the visible world from careening off into oblivion?

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Beware of Boys
2021
Re-edited found video, b&w, sound
From the Prelinger Archive
Duration 01:06
UK, 11 May 2021

Anti LGBT+ propaganda of the 1960s often presented homosexuality as a mental illness. It was also not unusual for homosexuality to be conflated with sadism and paedophilia.

Found footage, titled
Boys Beware,
is re-edited so it is the young hitchhiker who is predatory, taking advantage of a wholly reasonable and friendly older driver.


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Een Blauwlipmossel Opent Zich En Onthult Een Paard / A Blue-lipped Mussel Opens to Reveal a Horse, Antwerp & Brussels, Belgium
2024
Digital posters
From
100 Years of surrealism

1080 x 1920px mp4 video, colour no sound as b&w
Belgium, October 2024

On 15th October 1924, André Breton (1896-1966) published his now-famous
Manifeste du surréalisme.
Less widely known is Yvan Goll’s (1891-1950) manifesto of surrealism, the movement’s very first document, published 14 days earlier on 1st October 1924.

Yvan Goll's surrealism was less fanciful than Breton’s, rooted in the fundamental nature of reality, rather than the world of dreams and chance.

A Blue-Lipped Mussel Opens and Reveals a Horse
is neither random nor fanciful but based on the similarity in shape between a mussel shell and a horse's skull.

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Tout ce que je ne sais pas est inimaginable, existant dans un lieu inimaginable / Everything I Don't Know Is Unimaginable, Existing in an Unimaginable Place, Antwerp & Brussels, Belgium
2024
Goll believed a profound understanding of reality's inner structure would lead to a higher or sur-reality.

Everything I Don't Know Is Unimaginable, Existing in an Unimaginable Place
expresses the Gollian-surrealist truth that what we do not know, we cannot imagine. And what we cannot imagine exists in a place, which is itself beyond imagination.

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All Men Are Dangerous
2019
Digital billboards
From the series
Power and Gender (Men)

Dimensions, various
UK-wide, January to March 2019

This text first appeared in a projection by the artist at Tate Britain in 2006. At the time, there was armed conflict in Iraq and questions were being asked about the legality of the war.

"Men appeared to be inherently dangerous, and to hold the majority of power in the world, and it seemed this was the real issue in play."


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When Men Hold Power They Abuse It (with Annie Rickard)
2019
Digital billboards
From
Power and Gender (Women)

Dimensions, various
UK-wide, January to March 2019

Women usually have to work harder and wait longer than men to achieve positions of authority.

When power is gained more slowly, the risks of abuse are fewer; power tends to be used more responsibly and thoughtfully when it is harder won.

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Ugly Sweaty Men Become CEOs All the Time. Ugly Sweaty Women Don't (with Dame Inga Beale)
2019
Dame Inga Beale is the first woman and the first out bisexual person to become CEO at Lloyd’s, the world’s oldest insurance market.

"Men are judged by what they can do. Women are still judged first by the way they look."

The fact that women have attained positions of power simply means they had the tenacity to overcome these inequalities - the inequalities themselves still persist.

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What Oppresses Us Shapes Our Desires, London UK
2022
Digital and paper posters
Dimensions, various
19 July to 15 August 2022
UK-wide

French feminism of the 1970s theorised that any oppressor has the power to shape all of the responses of the oppressed, including what the oppressed come to regard as erotic or desirable.

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Britain's First Astronaut Preferred Women's Underwear
2024
Digital billboards and posters
Commissioned by Alight Media
From the series
Astronaut

864 x 432px and 1080 x 1920px RGB jpegs
UK-wide March 2024

In 1991, the first British astronaut flew into space and orbited the earth for 8 days aboard the Mir space station. And she was a woman.

Helen Sharman, a 27-year-old from Sheffield, made British 'herstory'.
Women's Underwear
emphasises the gender of Britain's first astronaut with the intention of promoting equality of opportunity for all British people.

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Actress Shoots Andy Warhol / Valerie Solanas Shoots Artist
2021
Manipulated newsprint
UK, June 2021

When radical feminist theorist Valerie Solanas shot Andy Warhol on 3 June 1968, the newspaper headline read ‘Actress Shoots Andy Warhol’. The reporting was lazy and fitted a pre-existing perception that Warhol was surrounded by crazy ‘art people’ and unbalanced ‘superstars’.

Though Solanas was abused, dismissed or ignored throughout her life, history has since recognised her as one of the most important radical feminist theorists of the 20th Century.

Here the artist revises and corrects the historical news story, according Solanas the respect of referring to her by name and describing her target anonymously, but accurately, as
an artist.


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Cod Wars Turned Me Gay, London UK
2022
Digital billboards
From the series
Pride 50

Dimensions, various
UK-wide, 17 January to 6 February 2022

'Cod Wars' broke out between Iceland and the UK in 1972 - the same year the UK's first Gay Pride march took place.

Cod Wars Turned Me Gay
tells the true-life story of one teenager's realisation of their gay identity, triggered by scenes on TV of burly trawlermen in conflict over fishing rights.


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Daytime TV Made Me Lesbian
2022

New legislation, allowing TV companies to broadcast during the day, was passed in 1972 - the same year the first Gay Pride march took place in the UK.

Many young women were inspired and beguiled by a new generation of glossy female TV presenters, so becoming aware of their LGBT+ identity for the first time.


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Civil Servant Made Me Queer
2022
Quentin Crisp was well on his way to becoming (in)famous when the first Gay Pride march took place in the UK in July 1972.

Many young people first encountered the possibility of living a queer life through Crisp's autobiography
The Naked Civil Servant
and John Hurt's extraordinary portrayal of Crisp in the TV adaptation of the same title.


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1970s: Police Harassment
2022
Digital billboards
From the series
Five Decades of Pride

Dimensions, Various
UK-wide, July 2022

Five Decades of Pride
was created to commemorate on 1 July 2022 the 50th anniversary of the first Gay Pride march in the UK.

LGBT+ people were invited to nominate the most signficant issues facing them in the 1970s, the 1980s, the 1990s, the 2000s and the 2010s.

In the 1970s, 'pretty policemen' in 'plain clothes' (usually a white t-shirt and tight jeans) would approach gay men to lure them into breaking the law. Alfred Dubs, Labour MP for Battersea, told Parliament, 'Not for nothing are our officers called 'our boys in blue jeans'. Police officers are acting as
agents provocateurs.
If a policeman had not been present, there would have been no offence.'

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1980s: AIDS & Section 28
2022
On 12 December 1981, The Lancet reported the first AIDS death in the UK.

The tabloid press labelled HIV the ‘gay plague’, making it easier for the Conservative government to pass the shameful Section 28 into law.

By criminalising the ‘promotion of homosexuality’, Section 28 shut down conversations about sexuality in schools and removed support from young and often vulnerable LGBT+ people who deserved better.

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2010s: Transphobia
2022
The 2010s were characterised by growing transphobia, and viscious hate speech, particularly on social media. It still seems difficult for society to discuss questions of gender in a reasoned and balanced way.

Even in the 2020s, a third of all LGBT+ people have been victims of homophobic, biphobic or transphobic hate crimes.


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Three Men, Naked (Homosexuals Are Still Revolting), London UK
2020
Large format digital posters
1600 x 400px jpeg, RGB colour
Cromwell Road, London UK, October 2020

To mark the 50th anniversary of founding of the Gay Liberation Front in the UK, a composite artwork of naked masculinity was displayed across six consecutive large format billboards on a major arterial route into London UK.

Whilst the nude has a long and honourable tradition in the Fine Arts, nudity is usually prohibited on commercial billboards in the UK.

In recognition of the significance of the anniversary, Clear Channel waived the customary prohibition and displayed the work without modifications of any kind.

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Art Is Our Protest Against This Reality, Basel & Zürich Switzerland
2022
Digital posters
From
Dada 105

1080 x 1920px mp4 video, RGB colour, no sound
Duration 0:15
Basel & Zürich, Switzerland, June 2022

Dada 105
marks 105 years since the publication of the first Dada Review in Zürich.

The artworks magnify flaws like tears, uneven inking and foxing in the original Dada pamphlets while the texts re-state aspects of Dada philosophy pertinent to our times.

Art Is Our Protest Against This reality
points to the Russian invasion of Ukraine. Once again war has come to Europe so art must protest against all and any conditions that lead to war.

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Reason Is a Hoax, Basel & Zürich Switzerland
2022
Reason, mathematics and science had all been co-opted by the war machine of the First World War to create mass suffering and death.

As Jean Arp put it, 'Dada aimed to destroy the reasonable deceptions of man and recover the natural and unreasonable order.'


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All artworks courtesy of the artist. Copyright Martin Firrell 1996-present. Website copyright Martin Firrell Company Ltd. Registered in England and Wales no.7337269.