Martin Firrell
The Simple Idea
Alex Mahon
, Chief Executive of Channel 4, maintains it is important to acknowledge that women in senior leadership positions are still relatively rare.
The idea that opportunity is now equally available to every women must be confronted because it is simply not yet true.

It requires a disproportionate amount of cost, effort and thought for a woman to combine a home life with a career compared with the challenges facing a man.

This work includes an image of the sculpture
Venus de Vienne
(Aphrodite bathing) from the cover of
, a progressive arts magazine published in Buenos Aires in 1912. Three folds in the flesh of Aphrodite's abdomen create a realistic impression of a woman rather than a representation of femininity distorted and idealised by the
male gaze

This artwork is part of, a mass public art project calling for greater social justice.

It aims to create debate about power and gender, women's equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.

It includes posters, publications and events supported in 2018-19 by the artist's residency with leading Out of Home media company
Clear Channel UK.
Part Of
Power and Gender / Women
Digital billboard
UK, January 2019
800 x 400px 72dpi RGB jpeg
Hi-res image
176 items
Venus de Vienne / Pallas No. 2
Museo Nacional de Bellas Artes Buenos Aires
Artist in Residence, Clear Channel UK