This text first appeared in the projection,
, created by the artist for the British Army in 2009.
The full text reads, 'Men are really great or at least have the capacity to be great in them.'
This work includes an image of
the world's first professional body builder.
Sandow measured the proportions of statues in museum collections in order to develop his own physique to resemble the Greek ideal.
Sandow's face is obscured by the work's text indicating that it is the symbolism of the ideal, rather than Sandow himself, which is of interest to the artist.
This artwork is part of socialart.work, a mass public art project by public artist
calling for greater social justice.
It aims to create debate about power and gender, women's equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.
It includes posters, publications and events supported in 2018-19 by the artist's residency with leading Out of Home media company
Clear Channel UK.