The counter culture movement looked to the East for spiritual renewal. Important figures included

Alan Watts

, who interpreted Eastern Philosophy for the West and the Indian mystic

Meyer Baba

, who claimed to be the incarnation of God on earth.

The eastern spiritual principles of karma and reincarnation held a fascination for many hippies. The idea of an enduring and essential 'self' stood in stark contrast to the 'throwaway' consumerist culture of 1960s America.

The artwork 'Reincarnation' refers to the spiritual processes of incarnation, suggesting that a person's 'seed atom' has a higher spiritual agency, independent of any earthly authority.

'Reincarnation' is part of socialart.work, a mass public art project by public artist

Martin Firrell

calling for greater social justice.

It aims to create debate about power and gender, women's equality and masculinity, alternative forms of economic and social organisation, black power, and solidarity between people from different backgrounds and ethnicities.

It includes posters, publications and events supported in 2018-19 by the artist's residency with leading Out of Home media company

Clear Channel UK.