Martin Firrell
Reason Is a Hoax
2022
Dada 105
is a series of 4 billboards created to mark the 105th anniversary of the publication of the first Dada Review in Zurich.

The artworks magnify flaws like tears, uneven inking and foxing in the original Dada pamphlets while the texts re-state aspects of Dada philosophy for our times.

Rationality, reason, mathematics and science had all been co-opted by the war machine of the First World War. As a consequence, Dadaists considered reason itself to be discredited.
Part Of
Dada 105
Medium
Digital Billboard
Displayed
Basel and Zurich, Switzerland, June 2022
Artwork
1080 x 1920px mp4
Download
Hi-res image
Supported by
Clear Channel Schweiz
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