What is the best way to offer support for a person's identity choices?
All Identity Is Constructed combined national digital billboards with mobile
web and social media with a national reach of 3 million people.
The project's messages about identity equality spread to social media in Korea, the Belgian daily press, the creative press, and the project as a whole was awarded best Digital Campaign of 2016.
The project was based on the premise that identity equality for all is the next major step on the journey to becoming a fairer and more genuinely open society.
All Identity comprises digital billboards and three 90 second video pieces depicting three individuals each with their own unique story to tell about their own identity and what it means to them - a black gay man, an albino woman and a trans CEO.
The project informs a social media conversation about the role of identity and the right to identity equality.
what does it mean to make choices about your identity? How do we tackle prejudice?
All Identity Is Constructed was developed by Martin Firrell Company in association with digital billboard owners Primesight, Clear Channel and Outdoor Plus. The project appeared on digital billboards throughout the UK for four weeks from 1 August 2016.
All Identity Is Constructed explored the idea that we all create our own identities no matter who we are.
If all identities are constructed, then all identities are, at root, equal.
We all equally deserve respect for, and support in, expressing the identity that suits us best.
Less usual identity constructions are no different. They are just less usual.